Technical SEO & Site Health plans
Keep your site fast, indexed, and measured correctly. On a predictable quarterly schedule.
I handle technical SEO, performance, and analytics for your site. I proactively monitor everything, catch issues before they become problems, and only bring them to you when something needs a decision. You get a healthy site without watching dashboards or chasing details yourself.
Trusted by 40+ organizations since 2010. Some for over 12 years.
Why it matters
Your site ages whether you touch it or not.
How search is changing
Search engines change how they rank and crawl. Google publishes an SEO Starter Guide covering the fundamentals that matter most. AI tools like ChatGPT and Google's AI overviews pull answers from pages with clear structure and good schema. If your site is not set up for that, you are not just ranking lower, you are invisible in a growing share of how people search.
What hosting does not cover
Content accumulates, internal links break, and performance degrades as images and scripts pile up.
Your hosting plan keeps the backend stable, but it does not watch how the outside world sees your site, whether your pages still match how people search, or if your analytics are measuring the right things. A quarterly check catches these while they are still small.
For non-profits, this can mean fewer people finding your programs, a donation form that quietly stops working, or a funder visiting a site that looks neglected.
What the plans cover
Quarterly checks, clean indexation, and reliable analytics.
- Faster pages
- Core fixes for mobile and desktop, with improved page speed, stability, and page experience scores.
- Clean indexation
- Fewer 404s, smart redirects, tidy sitemaps and robots.txt, and a preferred page version set for search (canonicals).
- Reliable analytics
- Meaningful events, spot checks on key pages, a concise dashboard you can trust.
- Stable updates
- Checks before and after CMS updates, with quick fixes if something breaks.
- Better discovery
- Sensible internal linking, structured data, and clearer context for search engines and AI tools.
- Performance monitoring
- I monitor uptime, broken links, and performance, triage any alerts, and reach out if something needs attention.
→ See practical tips in Insights and recent technical wins in Projects.
Starting point
Every plan starts with a one-time review.
A focused review of your site structure, page titles, indexing, broken links, performance, structured data, and analytics setup. You get fixes applied and a short summary of what was found, what changed, and what to improve next.
- Rewrite or improve titles and meta descriptions for key pages.
- Fix how Google discovers and indexes your pages.
- Add structured data so search engines and AI tools understand your business.
- Verify analytics and Google Search Console are measuring correctly.
During the review, I request read-only access to Google Search Console. Write access is only added if you move into an ongoing plan.
from $950 CAD, scoped to your site
This sets priorities for the quarterly plan. Most clients move into Site Health Lite or SEO & Site Optimization once the review is complete.
Book a reviewPlans for ongoing technical SEO
Choose the plan that fits your site
Pick a base plan, then add an optional growth add-on in any later quarter. Billed quarterly. Requires a supported Craft or Statamic site I can manage and deploy to. Ongoing site monitoring is required and billed separately at $25/month.
Site Health Lite
from $125 /month, billed quarterly
Keep your site healthy, watched, and measured correctly. About 3 hours per quarter.
- SEO dashboard for Google Search Console, with topic clusters, content groups, and key queries.
- Monthly health checks. Uptime, performance, , SEO basics, sitemap, and DNS.
TLS/SSL certificate
Enables the padlock and HTTPS. Renew on time, set HSTS, and redirect all traffic to HTTPS. - Google Search Console review with coverage messages checked quarterly.
- Clean indexation. Crawl hygiene, , , , .
Sitemap
An XML file that enumerates key pages, last modified dates, and change frequency, guiding search engines to discover important URLs efficiently.Broken link checks
Regular crawls catch broken links, with false positives to review and quick remediation steps. - Analytics review and event monitoring using your Plausible dashboard.
- Quarterly summary with actions and next priorities.
- On-page SEO export twice a year, a full-site crawl you review for accuracy and priorities.
- Dedicated consulting time: 30 minutes per quarter.
SEO & Site Optimization
from $225 /month, billed quarterly
Everything in Site Health Lite, plus targeted technical fixes. About 6 hours per quarter.
- Faster pages with diagnostics and a short prioritized fix list.
Core Web Vitals
Google’s user experience metrics for loading, interactivity, and visual stability. - Cleaner indexation with redirects, crawl hygiene, canonicals, and broken links handled properly.
- Structured data with schema polish and validation.
- Rank checks for a small, directional set of keywords reviewed quarterly.
- Advanced insights. Content decay, cannibalization, striking distance keywords, and CTR benchmarks.
- Quarterly summary with actions and next priorities.
- On-page SEO export twice a year, a full-site crawl you review for accuracy and priorities.
- Dedicated consulting time: 1 hour per quarter, analytics support included.
Not sure which plan fits? Start with an audit → Schedule a call
See exactly what gets checked each quarter → Quarterly review guide
Eligibility
When these plans are a good fit
- Scope: Base plans cover technical SEO and site health. Growth add-ons like content, Google Ads, and AI visibility are available as optional quarterly add-ons.
- New to Webmarks or returning to active SEO: Start with a one-time review to set priorities, then move into a plan once we know what matters most.
- Plan changes: Switch tiers at the start of any quarter. Upgrades can begin immediately if capacity allows and are prorated.
How it works
A planned retainer with regular checks and clear communication
Each quarter
Hours are scoped and planned. You receive a summary with a changelog of every change made, outcomes, and next priorities.
Site Health Lite gets high-impact checks and light tune-ups. SEO & Site Optimization gets deeper diagnostics, structured data polish, and a prioritized roadmap.
Twice a year, you also receive a full-site on-page SEO export to review, so your titles, descriptions, and page content get a fresh set of eyes.
Between quarters
Monthly health checks cover uptime, performance, SSL, broken links, sitemap, and DNS.
High-impact issues get next business day acknowledgment. Quick fixes for broken links, minor template errors, and analytics triggers are usually resolved within two business days.
Scope and upgrades
Included: technical SEO fixes, staging rehearsals, deployments, and post-deploy QA. CMS upgrades fit inside plan hours when capacity allows.
Out of scope: net new features, large template rebuilds, and custom plugin fixes. These are quoted separately.
Growth add-ons
Add focused growth work when it makes sense
Optional growth add-ons run one per quarter, usually one at a time (two if capacity allows). Each one is handled within your regular quarterly work.
Reporting and results are summarized in your quarterly report.
Content
Publish one article per month that drives internal linking and search visibility.
- Brief to publish, outline, writing, and editing.
- On-page optimization and schema.
- Internal links to key pages.
Google Ads
One campaign, bi-weekly optimizations, and conversion tracking. Ad spend is billed to you directly by Google.
- Account setup or refresh, with conversion tracking configured and ad safety checks (budgets, targeting) in place before launch.
- Once ads are live, I confirm conversions are tracking correctly and tune from there.
- Bi-weekly bid and keyword tuning.
- Ad copy tests and negative keywords.
AI visibility
Make target pages easier for assistants to cite and improve answer accuracy.
- Concise FAQs and definitions.
- Sourced statistics and citations.
- Relevant schema and tidy meta.
- Editor guidance on titles and summaries.
Aligned with Google’s guidance on optimizing for generative AI.
Newsletter
Send one newsletter per month aligned to site content.
- Light: copy edits and template tweaks, one monthly send.
- Full: drafting and editing, light design and template updates, one monthly send.
Scoped to your plan capacity. Larger campaigns are quoted.
Add-ons can be added one quarter at a time, or set aside the next. Billed quarterly.
Who this is for
Small teams that care about a healthy site
Small businesses, non-profits, and community organizations using Craft CMS or Statamic, across Western Canada. Right for small teams that update content occasionally or publish regularly and want clean indexation, faster pages, and clear reports without hiring a full agency.
Bringing in an SEO or marketing partner
I handle the technical side so your agency can focus on strategy.
If you work with a marketing or SEO specialist for content, campaigns, or link building, I make sure their recommendations are implemented correctly on your site. I already manage your CMS, hosting, and deployment, so changes go live faster with less risk.
Google publishes guidance on choosing and evaluating an SEO. The way I work is designed to meet that standard.
- What I implement: redirects, indexation, Core Web Vitals, structured data, analytics setup, and CMS changes. Rehearsed on staging, logged, and rolled back if needed.
- What your partner focuses on: content strategy, link building, keyword research, campaigns, and competitive analysis.
- If you switch partners: nothing breaks on your site. Technical SEO stays in place because it is handled directly on your site, not through a third party.
Testimonials
What clients say about working together
“Webmarks is the web partner every business should have. Thoughtful listeners, quick to respond, and focused on client goals. They want the companies they work with to win, and it shows.”
“Dany responds very quickly to any issues. His customer service is some of the best we have had.”
“Totally competent, thorough, excellent quality, fair pricing. I have absolutely been appreciating working with him.”
Frequently asked questions
Practical details about maintenance level SEO
Designed for maintenance level SEO, with clear answers to the questions clients ask most.
Not sure which service you need
We figure it out together.
You do not need a perfect brief. A short conversation is usually enough to see whether you need a new site, an audit, or a care plan.
Bring what you have, a link to your current site if it exists, rough timing and budget, and a sense of what is not working. I bring questions, experience, and a calm view.
If you want a sense of what working together feels like in practice, you can read client testimonials.