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Tourism operators

Websites that turn travellers into bookings

I build websites for Alberta tourism operators that turn visitor interest into bookings. I studied tourism management and worked in hospitality, so I understand your business, not just your website.

Dany Stadtmuller

Hello, bonjour. I’m Dany, based in Lethbridge, Alberta. You work directly with me from first call to launch and beyond.

Banff Transportation Group responsive website preview
Banff Transportation Group. Rebuilt on Statamic, mobile-first. Read the case study →

What tourism operators get

Turn interest into bookings, without fighting your website.

Built for how travellers actually plan: on their phones, across seasons, ready to book.

More direct bookings

Your site becomes a real path to direct bookings, so more of each stay is yours instead of the OTA’s.

Booking that flows

Your site and your booking system work as one for the guest, with booking links and calls to action placed where they’re ready to act.

Keep your search visibility

A redesign shouldn’t cost you traffic. Careful redirects protect the rankings and organic visitors you’ve already earned.

Your team runs it

Update rooms, pages, and your own promotions and offers yourself, in a CMS built for clear editing, not a clunky page builder.

Someone who knows your site

You work directly with me, not a rotating support queue, and your site is documented and cared for so it keeps running smoothly, season after season.

Rescue

Sites grow messy over time: extra pages, patched-on fixes, content nobody can find. Sorting that out is how many of my projects start.

Tourism projects follow the same steady process, built around real booking journeys.
See how it works →

Your site vs. the listing sites

What OTAs and listing sites can't do for you.

The big booking and listing sites are good at bringing volume. The trouble is dependency: the more of your business runs through them, the more commission you hand over and the less control you keep. Your own site is the one channel you actually own.

Keep more of each sale

Every OTA booking costs a commission. A booking through your own site is yours in full.

Own the relationship

The traveller's details are yours, so you can follow up, rebook, and build repeat business instead of renting the customer.

Show what a listing can't

Your full range of tours and experiences, your season, and the reasons someone chooses you over a generic listing.

Why work with me

I've worked in hospitality, not just web design.

Before this, I studied tourism management and worked in hospitality. You’re the expert on your business and your customers. My background helps me understand your world, ask the right questions, and turn what you know into a site that works for you.

Tourism projects

A closer look at one recent build: how a rebuild brought in more quote requests and protected search visibility through the move.

Tourism & Hospitality

Banff Transportation Group

Their site had aged and picked up functionality issues, the kind that quietly cost bookings, like forms that failed on submit. The rebuild refocused the pages and booking flows on clarity and conversion, with a mobile-first design and a reliable quote form.
Outcome: More quote requests, easier updates, and search visibility protected through careful redirects.

Destination and travel-planning sites

I build travel guides, not just operator sites.

For Icefields Parkway, I worked with Malfair Marketing to turn their content strategy into a fast, user-friendly travel-planning site. I publish and maintain my own guide, Kananaskis.com, which keeps me close to how travellers search and how that’s changing. Both are about the same thing your site needs: helping travellers decide where to go and what to do.

“Superb from first contact to finish. Clear, user-friendly design. Friendly, timely service and flexible meetings. The site is easy for users and admins. Post-launch support was excellent.”

Logo icon of Banff Transportation Group featured in testimonial
Charles McCluskey
Operations & Sales Manager
Banff Transportation Group

“Dany is a proactive partner and a valued extension to our team. His SEO and site optimization work improved our site's health and search visibility, and made content updates smoother.”

Logo of Fairmont Creek Vacation Rentals
Becky Green
Fairmont Creek Vacation Rentals

Pricing

Typical investment

Most custom tourism sites range from $5,000 to $10,000 depending on scope. Larger or more complex projects are phased with fixed-fee estimates and clear deliverables.

What's included

  • Custom design and development on Craft CMS or Statamic
  • Booking or quote paths designed to convert
  • Technical SEO and a careful launch to protect search visibility
  • Editor training so your team can update it themselves
  • A post-launch care option for ongoing updates and site health

Transparent estimates and phased scopes

You will get a clear estimate with defined deliverables. If the scope changes, we phase the work or update the estimate in advance. No surprises.

What results to expect

Clearer booking paths, fewer basic inquiry emails, a site your team can update before each season, and search visibility protected through any redesign.

Wondering if it's a fit

Let's look at your website together.

Bring a link to your current site and a sense of what's not working. I bring questions, a straightforward review, and an honest read from someone who knows this region and this business.

No pitch, no pressure. If I’m not the right fit, I’ll tell you. And no lock-in: your site is yours, on a widely-supported platform, and if you ever want to move on, I help you make the transition.

A few questions that help the first call

  • Who are the travellers you most want to reach this season.
  • What “working better” means for you: more bookings, fewer repeat questions to answer, easier updates.
  • What feels fragile or confusing about your current site.
  • Rough timing and budget, even as a range.

You can send these ahead of time by email, or we can walk through them together on the call.