Site Health & SEO

Automated monitoring confirms your site is reachable and responding correctly. Downtime is flagged immediately so it can be addressed before visitors or search engines notice.

Your SSL certificate enables the padlock and HTTPS. We check expiry dates, HSTS configuration, and that all traffic is redirected to HTTPS. An expired or misconfigured certificate can block visitors entirely.

A crawl of your site catches links that lead to 404 pages, redirect loops, or unnecessarily long redirect chains. These are fixed or flagged with recommended actions.

DNS settings are verified to ensure your domain resolves correctly, email deliverability is not affected, and no orphaned records cause confusion.

Coverage messages are reviewed for errors, warnings, and excluded pages. Any pages that should be indexed but are not are investigated and fixed.

Pages excluded by robots.txt, noindex tags, or canonical conflicts are reviewed to ensure they are excluded intentionally. Crawl errors are investigated and resolved.

Canonical tags on core pages are verified to point to the correct preferred URL. The sitemap is checked for accuracy, valid lastmod dates, and proper structure. Robots.txt is reviewed to confirm it is not blocking important content.

Any changed or removed URLs are mapped with proper redirects so visitors and search engines reach the right page. Existing redirects are tested to confirm they still resolve correctly.

Bing indexation status and crawl data are reviewed for errors or coverage gaps. While lower traffic than Google, Bing powers results in Copilot, DuckDuckGo, and other surfaces.

A small, directional set of keywords is tracked quarterly to monitor visibility trends. Not a ranking report — a check on whether the site is moving in the right direction for the terms that matter.

Confirmed that analytics tracking fires correctly on all key pages. Missing or duplicate tracking scripts are flagged and fixed.

Goals and events are reviewed to confirm they are measuring the actions that matter to your organization: form submissions, booking clicks, downloads, or other key interactions.

Spot checks compare dashboard numbers against raw data to catch configuration drift. If numbers look off, the root cause is investigated and corrected.

Existing structured data is checked for errors and warnings using Google's Rich Results Test. Missing schema for key entities (Organization, LocalBusiness, services) is flagged.

Key pages are checked for sensible internal links. Orphaned pages (pages with no internal links pointing to them) are identified. Link text is reviewed for clarity and relevance.

How your pages appear in search results is reviewed: titles, descriptions, and any rich results. Pages where the search snippet does not reflect the actual content are flagged for improvement.

Content decay, keyword cannibalization, striking distance keywords, and click-through rate benchmarks are reviewed quarterly. These identify pages losing ground, pages competing against each other, and opportunities within reach.

Lighthouse is run on key pages (homepage, one service page, one content page) to check performance, accessibility, best practices, and SEO scores. Results are compared against the previous quarter to catch regressions.

For SEO & Site Optimization clients, Core Web Vitals are diagnosed in detail: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. A prioritized fix list is provided.

Large or unoptimized images are flagged. Third-party scripts (chat widgets, embedded forms, tracking pixels) are reviewed for performance impact. Unnecessary scripts are recommended for removal.

Key pages are verified on real mobile widths to confirm layouts, text, and interactive elements work correctly. Issues like horizontal scrolling, overlapping elements, or unreadable text are flagged.

• A short summary of what was checked, what changed, and what was fixed.
• A prioritized list of recommended next steps.
• Notes on anything that needs your input or decision.

• Monthly health check results (brief, no action needed unless something is flagged).
• Next business day acknowledgment for high-impact issues.
• Quick fixes for broken links, minor template errors, and analytics triggers (usually resolved within two business days).

These are estimated separately or handled with prepaid hour blocks:

• Net new features or functionality
• Large template rebuilds
• Multi-page content rewrites
• Custom plugin development or fixes
• Content updates and additions
• Design changes