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Website improvement

Fix it or start fresh? Find out what your site really needs.

We look at your current site together and talk honestly about the best path. Sometimes focused fixes are enough. Sometimes a site is too old to keep patching, and starting fresh costs less in the long run.

Book a 30-minute call

No pitch, no pressure. Whatever your site is built on, we start with a conversation.

Process

Three steps from “something is off” to a clear next move.

You leave with an honest answer and a next step that fits your budget and your team.

  1. 1

    Step 1: Short call

    What I do

    A 30-minute call where we look at your site together, clarify what “not working” means, and talk about visitors, leads, and what frustrates your team.

    What you bring

    A link to your site and a few examples of what's not working, like confusing inquiries, pages nobody can update, or forms that go nowhere.

    What you receive

    A first read on whether your site is worth fixing or ready for a fresh start. No obligation.

  2. 2

    Step 2: Honest recommendation

    What I do

    Look more closely at your platform, structure, content, and how your team uses the site, then weigh the cost of fixing against starting fresh.

    What you bring

    Honest answers about how your team uses or avoids the site, and a rough idea of budget and timing.

    What you receive

    A clear recommendation in plain language, with a quote for the path that makes sense.

  3. 3

    Step 3: Your next step

    What I do

    Either fix and care for your current site, or plan a new one on a solid base. Both paths are explained below.

    What you bring

    A sense of priorities, for example “forms and booking flows first, then speed, then structure.”

    What you receive

    Fixes done in order of priority, or a plan for a new site, so you're not waiting on one big project.

Where it leads

Two possible outcomes.

Depending on what we find, the next step is usually one of these.

Fix and care

Your site has a solid base.

For sites on Craft CMS or Statamic, I start with a site health review, apply the fixes that matter most, and keep things healthy with a care plan.

See site health plans →

Start fresh

Your site is too old to keep patching.

I move what still works to a new site on a solid platform, protect your search rankings, and set you up so your team can edit with confidence.

See the new website process →

Before we talk

Is this the right starting point?

A quick way to see if this path fits your situation before we talk.

A good fit if

  • Your site exists but isn't bringing many inquiries or bookings.
  • It's outdated, hasn't been maintained in years, or nobody is sure how it was built.
  • Team members are nervous to update content, in case they break something.
  • You suspect slow pages, 404s, or past SEO work might be causing issues.

Not ideal if

  • You need a complete rebrand, new name, or a complex ecommerce build.
  • You want a quick visual refresh on top of an unstable platform.
  • You expect daily changes on a very small budget.

A quick story

When a site still ranks well, but your team can't update it.

Healthy Lethbridge had 850+ pages of community health content, strong search rankings, and a platform that no longer let editors grow the site.

What we found

The site was built in 2014 and still had strong search rankings and positive feedback from visitors. But the platform had become outdated, and editors couldn't update or expand content, which held back new programs and resources.

Why start fresh

The content and rankings were worth keeping. The platform was what held everything back, so patching it wouldn't have solved the problem.

What changed

A content and SEO review identified the high-value pages, metadata, and internal links to protect. I migrated all content directly from the old database to Craft CMS, which avoided the cost of rebuilding it by hand, then refreshed the design with mobile-first layouts and simpler navigation, and trained the editors.

Result: 850+ pages moved with search visibility and structure preserved. Editors now update content quickly, and residents find programs faster on any device.

Common questions

Honest answers before you decide.

Our site is on WordPress. Can you still help?

Not with fixes or maintenance on WordPress itself. I build and care for sites on Craft CMS and Statamic. If your site is holding you back, we can look at what a move would involve, including which pages matter most for visitors and search. If staying on your current platform makes more sense, I'll tell you. Start a conversation →

Will you just tell us to rebuild the site anyway?

Only if it's the better path. A full rebuild makes sense when the platform, structure, or content is holding everything back. If focused fixes will do the job, I'll tell you, and they'll make any future rebuild easier to plan.

We worked with an SEO person before. Will this undo their work?

No. I keep what's working and fix what isn't. If someone did SEO work before, I look at what helped and what's causing problems now.

Who actually does the fixes?

We decide together. I can handle changes directly, support your internal team, or work alongside another Craft or Statamic developer.

What if we decide to redesign later?

Everything we learn carries forward. What we find about your visitors, content, and what isn't working becomes the brief for a new build, whether we do it together or you work with another partner.

Next step

Not sure whether to fix it or start fresh?

You don't need a long report, just a clear view of what's broken, what to fix first, and what can wait.

Bring a link to your current site, a rough idea of timing and budget, and a sense of what isn't working. I'll ask questions and give you an honest read. No obligation.

Share a few details

I reply within two business days with a short response and suggested next steps.