Site Health Review

Every page on the site is checked to confirm your analytics script (Plausible or GA4) is loading and recording visits. Missing or duplicate scripts are fixed.

The coverage report is reviewed for errors, warnings, and pages that are excluded from Google's index. Pages that should be indexed but are not are investigated.

Core Web Vitals status is checked in Search Console to identify pages with poor loading, interactivity, or visual stability. Top queries and top pages are exported so future quarterly reviews can measure progress.

Search Console is checked for any manual actions (penalties) or security issues flagged by Google. These are rare but can silently suppress your site in search results.

The entire site is crawled to find broken links, redirect chains, and pages returning 404 errors. Broken CTA links and navigation issues are fixed directly.

The sitemap is reviewed for structure, valid lastmod dates, and proper priorities. Robots.txt is checked to confirm it is not blocking important content and includes a sitemap directive.

Canonical tags on all core pages are checked to confirm they point to the correct preferred URL. Conflicting or missing canonicals are fixed.

Lighthouse is run on the homepage, one service page, and one blog post to check performance, accessibility, and SEO scores. SSL certificate health is verified, and key pages are checked for mobile responsiveness.

Title tags and meta descriptions are audited on all core pages. Updates are written and applied so each page has a clear, accurate title and a description that makes someone want to click from search results.

Heading structure (H1, H2, H3) is checked on core pages to confirm it reflects the page's content logically. Image alt text is reviewed for accuracy and accessibility.

The site's source code is reviewed for any existing JSON-LD or schema markup. Errors and warnings are identified using Google's Rich Results Test.

Organization and service schema is added to the homepage. LocalBusiness schema is added for the primary location. All new schema is validated with Google's Rich Results Test before going live.

Your Google Business Profile link is verified and checked against your site's contact details. Name, address, and phone number (NAP) consistency is confirmed between your site and GBP.

Any obvious mismatches between what your site says and what Google shows are flagged. This includes business hours, service descriptions, phone numbers, and location details.

• Fixes applied directly to your site during the review.
• A short, written summary in plain language.
• A prioritized list of what to improve next.
• Baseline data so future quarterly reviews can measure progress.

The review summary can support grant applications by documenting your site's health and accessibility baseline.

Most clients move into a Site Health Lite or SEO & Site Optimization plan once the review is complete. The review sets priorities so the quarterly plan starts focused on what matters most.

See quarterly plan details →
See what gets checked each quarter →

Update titles and meta descriptions on the top blog posts by search impressions. Add BlogPosting schema template to blog entries.

Review the top 3 to 5 pages for content clarity: does the first paragraph answer what the visitor came for? Flag pages where content is thin, outdated, or duplicated across multiple URLs.

Add LocalBusiness schema for additional locations. Add Person schema for team members. These are valuable but can be phased if time is limited.