Path two • Audits and support

Fix what is not working, without rebuilding your whole website.

We review your current site, find the real problems, and create a short list of practical fixes. If you later need a redesign, you already have a clear picture.

Audits work on most sites. Ongoing fixes and long term care are usually for sites I build on Craft CMS or Statamic, or for stable setups we agree I can safely own.

Book a website audit call

On a short call we look at your site together, clarify what “not working” means for you, and decide what level of audit or support makes sense.

Typical starting point: Your site is live and looks fine, but leads are low, visitors are confused, or updates feel risky.
What we focus on: Visitor clarity, site health, and editor experience, so fixes help both visitors and your team.
What you leave with: A clear picture of issues, a prioritized list of fixes, and support if you choose to apply them.

Audit options

Start with a focused review, not a full rebuild.

Two simple ways to understand what is holding your site back, why it feels fragile, and what to fix first.

Main audit

Website health and clarity audit

A thorough look at how your site behaves for visitors and your team, with clear, prioritized fixes that match your capacity.

What it focuses on

Visitor clarity and key journeys.
Site health, speed, and 404s.
Editor experience and safety.

What you receive

A short summary in plain language.
8 to 15 fixes, grouped by priority, written so your team or developer can act on them.
Screenshots and examples for context.

How we review it

A call or recorded walkthrough.
Time for questions and tradeoffs.
Suggestions based on your capacity.

Typical clients: tourism operators, non profits, and service businesses with sites that feel “fine” on the surface but are not performing as they should. Some clients ask me to make changes. Others share the findings with an internal team or existing agency.

Lighter option

Quick website checkup

A single session where we walk through your site together, spot the most visible issues, and outline simple next steps.

Screen share review of key pages and paths.
Notes on confusing content and missed calls to action.
Top level view of speed and basic SEO issues.

You receive a brief follow up email with the main issues we saw and a small list of actions you can take in the next few weeks.

Good if you want a second opinion or are not ready for a full audit yet.

You can use these notes yourself or with whoever maintains your site today.

Process

Three steps from “something is off” to a clear next move.

The audit is designed to be practical. You leave with a short list of changes that match your goals and internal capacity, not a 40 page document that sits in a folder.

1
Step one
Short call and intake
What we do
A 30 minute call where we look at your site together, clarify what “not working” means, and talk about traffic, leads, and internal pain points.
What you bring
Your site URL, access to analytics if you have it, and a few recent examples of confusing inquiries or complaints from visitors.
What you receive
A suggested audit level and a quote. You decide if we move ahead, no obligation.
How this feels: a calm review of where you are now, without pressure to commit to more than you need.
2
Step two
Review and findings
What we do
Review key journeys, content clarity, performance, search basics, and editor workflows using real tools and real scenarios, not just checklists.
What you bring
Time for a follow up call or space to watch a recorded walkthrough. Honest answers about how your team uses or avoids the CMS.
What you receive
A short report with screenshots and a list of fixes grouped into quick wins, bigger improvements, and longer term ideas.
How this feels: the vague sense that “something is off” turns into specific, understandable issues.
3
Step three
Fix and support
What we do
Help you choose which fixes to tackle now, implement changes that fit your budget, and set up support so you keep improving instead of stalling.
What you bring
A clear sense of priorities, for example “forms and booking flows first, then speed, then structure.
What you receive
A more stable, less confusing site, plus a roadmap for the next three to six months so you do not lose momentum.
How this feels: small, meaningful improvements that build trust, instead of one giant project you never start.

Support after the audit

Keep your site healthy with simple support plans.

Many clients on stable platforms move into a support plan after the audit so fixes do not sit in a document. Support plans are typically for Craft CMS or Statamic sites, or for builds we agree I can safely own long term.

Essentials support

For smaller sites that need reliable help with key fixes and ongoing health.

Apply selected quick wins from the audit.
Monthly updates, backups, and link checks.
Email support for simple content changes.

Good if you have limited internal capacity, but want the site to stay stable and current.

Growth support

For sites where each small improvement matters for leads, bookings, or donations.

Ongoing work on audit items, in priority order.
Quarterly checks on key journeys and performance.
Light content and layout improvements each cycle.

Often used by tourism, hospitality, and membership organizations that rely on their site for revenue.

Towards a redesign

For sites that will eventually need a rebuild, but benefit from a period of focused audit led improvements first.

Stabilize performance and fix critical issues.
Clarify content and structure ahead of a new build.
Prepare a grounded brief for a future redesign.

Helpful if you want to learn from your current site before investing in something new. If we decide a rebuild is the right move, we can plan that on a stable platform like Craft CMS or Statamic, or you can use the brief with another partner.

A quick story

From “the site seems fine” to clearer bookings.

A transportation company in the Rockies felt their site looked acceptable, but staff kept answering confused emails and calls about routes and bookings.

What the audit found

Booking paths were buried in dense content, mobile pages were slow, and several older pages with outdated information still ranked in search results.

Key fixes

We simplified calls to action for core services, trimmed and restructured content on top landing pages, resolved 404s on popular routes, and reduced page weight for mobile visitors.

After a few months

Fewer confused emails, more direct booking requests, and a team that felt more comfortable making small updates without worry.

Nothing dramatic, just steady improvements rooted in a clear understanding of what was actually wrong.

Common questions

Honest answers before you decide.

Will you just tell us to rebuild the site anyway?

No. A full rebuild is only recommended when the platform, structure, or content are holding everything back. Many sites benefit from focused improvements first, which also make any future rebuild more grounded.

We worked with an SEO person before. Will this undo their work?

The goal is to protect what is working and fix what is not. If there is existing SEO work in place, the audit considers it and highlights where that work helps or hurts visitor experience and long term visibility.

Our site is on WordPress. Can you still help?

Yes, for the audit. The review focuses on clarity, health, and editor experience, which applies to most platforms. In some cases I also help with light improvements. In other cases I hand the findings to your existing developer or agency.

Who actually does the fixes after the audit?

We decide together. I can handle changes directly, support your internal team, or work alongside an existing partner. Deeper ongoing work is usually on Craft CMS or Statamic, or on a setup we both feel is stable enough for me to own. The report is written so it can be used by whoever is responsible for implementation.

What if we decide to redesign later?

The audit becomes a strong starting point for a redesign. It shows what your new site must do better and which content, journeys, or technical issues need special care next time.

Next step

Ready to understand why your site is not working.

You do not need a huge report. You need a clear view of what is broken, what to fix first, and what can wait.

Bring a link to your current site, a rough idea of timing and budget, and a sense of what is not working. I bring questions, tools, and a calm, honest review.

Book an audit call Ask a quick question