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Lethbridge, AB
EN / FR

Website FAQs

What to expect from a website project with Webmarks

Detailed answers to questions about timelines, pricing, content, accessibility, SEO, tools, and support. Most of my clients are tourism operators and non-profits in Western Canada, so the answers reflect that context.

Read through before or after our discovery call to see how a typical project works in practice.

Planning & Getting Started

Most focused sites launch in 10 to 12 weeks. Larger or more complex sites can take 12 to 16 weeks. The timeline allows room for collaboration and feedback at each stage, since most clients are balancing a website project alongside their regular work. You receive a clear plan and timeline before we start, and I can work around busy seasons if needed.

AI builders can work well for simple sites with one main service and a single location. They are fast and affordable for getting a basic presence online.

The tradeoffs tend to show up later. As your organization grows, adds programs, or brings on more editors, the flat structure of most AI builders makes content harder to maintain. Important details get buried in long pages, editors feel nervous making changes, and connecting to other systems becomes difficult.

What sets a custom project apart is not the platform. It is the thinking that goes into it. Choosing the right content structure, mapping visitor journeys, building in accessibility and SEO from the start, and planning for how your team will manage the site after launch. AI tools and website builders handle production. A custom project starts with strategy.

I published a guide on this at webmarks.ca/insights/ai-website-builder-or-real-cms if you want to dig into the decision.

Yes. I offer phased timelines, content first planning, soft launches, and feature rollouts after peak periods.
Yes. I audit your existing content, map it to the new structure, set up redirects to preserve your search rankings, and migrate pages, posts, and media into a clean CMS. In my experience, clients who move from WordPress or other platforms to Craft or Statamic find editing easier and less stressful.

Every redesign starts with understanding what your current site is doing well and where it falls short for visitors. Before any design work begins, we review your existing content, identify what is confusing or missing, and map out the journeys that matter most to the people you want to reach.

From there, we plan the content and structure together, wireframe the layout, then move into design, development, and launch with a care plan in place.

The goal is not just a better-looking site. We focus on clearer messaging, stronger calls to action, and a structure that helps visitors understand what you offer and take the next step. SEO, accessibility, and mobile performance are built in from the start, not added at the end.

Yes. We begin with a paid discovery to align goals, content structure, and editor workflows. Then I provide a fixed fee proposal.
Yes. Multi-stakeholder projects get clear timelines, meeting notes, and documented decisions so everyone stays aligned without extra meetings.
Yes. I work with clients across Western Canada. Communication happens over email and video calls, with clear meeting notes and regular updates.

You work directly with Dany, a web strategist and developer with 15 plus years of experience.

Clear meeting notes, documented decisions, and regular status updates keep your project moving.

Faster publishing, preserved search visibility, reliable bilingual workflows, and improved accessibility. Typical outcomes include shorter time to publish, stable or improved organic traffic after migration, and better mobile engagement.

Pricing & Eligibility

Most projects fall in the $5,000 to $10,000 range. Where yours lands depends on the number of pages, content structure, and any additional features like integrations. I occasionally take on larger projects when capacity allows. Non-profits with charitable status receive reduced rates. You see the full cost in a fixed-fee proposal before any work begins. A 50% deposit starts the project, with the balance due at launch.

Yes. Eligible non-profits receive reduced rates based on scope and fit. On a call we check fit, budget, and timelines together. Then I follow up with a simple, fixed fee proposal.

A focused site with 5 to 8 pages and 4 to 6 templates. Includes clear navigation, Craft or Statamic CMS, responsive components, baseline SEO, and Plausible analytics. Essentials cover Home, Services, About, Contact, plus a simple Updates section. Light migration with up to 10 key redirects. Advanced features like multilingual, CRM, or e‑commerce can be added later through phased upgrades.
Yes. If budget or timing is a factor, I can plan a phased approach so you launch with what matters most and add to it over time. The platforms I build on are flexible enough to grow with you without needing to start over.
We start with discovery to clarify scope. You receive phased, fixed fee estimates for each stage, with clear deliverables, timelines, and a roadmap that fits your budget.
  • Registered non-profit or charity in Canada
  • Mission alignment with community benefit
  • Commitment to accessibility and privacy best practices
  • Clear governance and an editor champion for sustainable publishing

Content & CMS

Yes. I build on Craft CMS and Statamic, platforms designed for non-technical editors. You get clear fields, live preview, and sensible defaults. Training is included so your team feels confident making updates from day one.
We establish roles, permissions, and publishing rules during discovery. Guidance is built into the site with clear fields, statuses, live preview, and translation fallbacks, so editors know what to do without extra documents.
Yes. Clear content models and translation workflows in Craft or Statamic help editors manage multiple languages consistently.
Yes. Entries include per language content with status indicators. Templates include fallbacks. For example, show French when available. Otherwise English. This prevents gaps.
Yes. I perform structured imports in CSV or XML into Craft or Statamic with validation, mapping, and sensible fallbacks.
Yes. I help with content outlines and editing for each page. You provide draft copy and assets during wireframes. I refine language for clarity and SEO, structure content into CMS fields, and share image guidelines so pages load fast and look consistent.
Content modeling turns your content into clear, reusable structures like entries, fields, taxonomies, and relationships. This helps editors publish consistently and helps users find what they need.

Design, Accessibility & Performance

WCAG 2.2 AA is the baseline. I test for keyboard navigation, screen reader compatibility, contrast, heading structure, and focus order.
I build with modern, component-based development on Craft or Statamic. Performance baselines are set early, and I run accessibility and speed checks during testing. Regular platform updates and security best practices keep things solid after launch.

SEO & Analytics

Yes. Every project includes sensible SEO from day one: readable URLs, page titles and meta descriptions, sitemaps, accessible markup, and mobile performance testing. If you are migrating from an existing site, I plan URL redirects to protect your current search rankings.
I map your existing URLs to the new structure, set up redirects, preserve your metadata, and validate sitemaps and canonical tags before launch. Structured imports and thorough testing make sure nothing slips through and your rankings stay intact.
I audit your content, map it to the new structure, and implement redirects to keep SEO intact. Thorough testing ensures nothing gets lost.
As part of optional advanced SEO, I optimize your Google Business Profile, add location and service pages, structure NAP data, and set up a simple reviews workflow with clear on site links and an email template. I add basic schema and ensure fast mobile performance.
Yes. Optional advanced SEO includes a review request email template and clear links that guide customers to leave feedback. The workflow increases review volume and consistency.
Yes. I set up Plausible Analytics, a privacy-friendly tool that gives you simple, easy-to-read dashboards without requiring cookie banners.

Yes. I can configure GA4 when required.

For most small teams, I recommend Plausible. It is simpler to use, more privacy friendly, and does not require cookie banners.

If you choose GA4, I will configure tracking responsibly and advise on consent settings. You are responsible for privacy notices, consent banners, and legal compliance.

Integrations & E-Commerce

Yes. The simplest path is provider embeds or add ons in Craft or Statamic. For custom integrations, I review requirements and recommend next steps.
For most small businesses, Shopify is the most affordable and sustainable option. I can advise on platform choice, help with a light setup, and integrate your store with the website. Craft has a first party Shopify plugin that syncs products into Craft, so you can use Craft’s content tools while transactions stay in Shopify. For more complex requirements, I will scope first to confirm the right fit.
If you need multi-store operations, multi-currency, custom checkout flows, complex pricing or discounts, or multiple inventory locations, Craft CMS with Craft Commerce can be a strong choice. I review requirements, recommend an approach, and either take on the build or refer you to a specialist if that is the better path.
Yes. I can assist with planning, theme selection, product structure, payments and taxes, and website integration. If your needs grow beyond a simple setup, I will recommend specialists and coordinate the handoff.
Yes. In Craft, forms can integrate using the Formie plugin. Submissions can sync to email platforms like Mailchimp or ConvertKit, and CRMs like HubSpot, Salesforce, Pipedrive, or Zoho. I map fields to contacts or pipelines, trigger automations via Zapier or Make, add spam protection with reCAPTCHA, Cloudflare Turnstile, Akismet, and honeypot. I include clear consent language, and we can encrypt sensitive fields when needed.
Yes. I help set up email newsletters. We create simple sign up forms, double opt in, and welcome automations. I can import existing subscribers with proper consent records.

Support & Maintenance

You are not on your own. Care plans include regular platform updates, backups, uptime monitoring, broken link scans, security checks, and quick fixes. You can reach me by email for questions and support. Details on care plan tiers are at webmarks.ca/services.

I provide support during regular business hours. You can always reach me by email. I reply within one to two business days.

I do not offer 24/7 emergency support. I monitor uptime and work with reliable hosting partners, so issues are rare and handled during business hours.

If your organization needs a direct support channel with the hosting provider, we can talk about managed hosting options.

Managed hosting services, domain renewals, maintenance, and analytics. Maintenance plans include platform updates, backups, and uptime monitoring.

In general, no. Self hosting adds risk and overhead.

Budget hosts are often slow. Backups can be unreliable. Security updates get missed. Server setups vary, which leads to configuration and plugin issues. Troubleshooting can span DNS, SSL, PHP, databases, caching, and email.

I use hosting partners that are optimized for Craft CMS and Statamic. You get fast performance, reliable backups, regular security updates, and solid support.

If you need full control and billing in your name, I can recommend specific hosting partners. You keep billing control, while I handle deployments and updates.

I plan DNS updates to avoid email downtime. MX records, SPF, DKIM, and DMARC are reviewed before changes. We coordinate cutover during low traffic windows.

Privacy & Security

Minimal data collection, clear consent, secure storage, SSL and TLS in transit, CMS access controls, and regular platform updates. Plausible Analytics does not use cookies by default and is GDPR friendly.
Regular platform updates to core software and plugins. Nightly backups with verified restores. Uptime monitoring with alerts. Broken link scans and fixes. Security checks and quick fixes during business hours. Uptime is not guaranteed. Issues are rare and typically handled during business hours.
Yes. I provide baseline templates tailored to your site’s data practices. These are not legal advice. For regulated industries, I recommend review by your legal counsel.

Tools & Platforms

Both are modern platforms built for structured content and safe editing. Editors see clear fields and live preview rather than a page builder with drag-and-drop blocks. Updates are more reliable, security is stronger out of the box, and the editing experience is calmer for non-technical teams. Neither makes assumptions about how your content is organized, so the site can adapt as your needs change.
Website builders work well for simple sites or quick launches. They have tradeoffs in flexibility, scalability, SEO, and multilingual support. If you need a site that grows with your organization and supports custom workflows, a custom build on Craft or Statamic is the better choice. I can also start you on a builder and migrate later when you need more control.
Yes. If your current site was built on an AI builder, Wix, or Squarespace and it no longer fits your needs, I can plan a migration to Craft CMS or Statamic. We start with a content audit, preserve your SEO, and build a structure that gives your team more control over publishing and updates.

Contact & Next Steps

Schedule a call or send a message to see if we are a good fit and to start planning.
You receive a summary, a draft scope, and a clear next step. Discovery, a fixed fee proposal, or a start date.
Links to your current site, priority goals, key audiences, must have features, and timelines or constraints.
You receive a fixed fee proposal with scope, milestones, inclusions, and maintenance options. A 50 percent deposit starts the project. The balance is due at launch once acceptance is complete.
Most focused sites launch in 10 to 12 weeks. For 10 to 20 page builds, expect 12 to 16 weeks. Timelines can be phased around busy seasons with soft launches and feature rollouts after peak periods.
  1. Discovery and scope: Goals, requirements, draft scope, and proposal. Deposit to start.
  2. Planning and wireframes: Site structure, content outline, and layout mockups approved before design.
  3. Design concepts: Homepage and core content page designs. Then revisions and approval.
  4. Development and staging: Build on Craft CMS or Statamic. Staging site for early review and performance checks.
  5. Content migration and redirects: URL parity planning, metadata review, and redirects for top landing pages.
  6. Testing and SEO: Final QA, on page SEO, mobile checks, accessibility and performance baselines. Set up Google Search Console and analytics. Plausible by default. GA4 when required.
  7. Launch and cutover: Coordinated DNS and SSL changes to avoid email disruptions. Sitemaps and canonical validation.
  8. CMS training: Editor training with live preview and publishing workflows. On staging or live depending on the project.
  9. Post launch QA and maintenance: Adjustments, uptime monitoring, backups, broken link scans, and a maintenance schedule.

Next step:
Schedule a call or send a message to start planning.

Email for day to day items, a shared task board for progress, and video calls for decisions.

Next step

Ready to talk about your website?

You do not need a perfect brief. You need a clear sense of what is realistic for timelines, budget, and scope, and whether we are a good fit to work together.

Bring a link to your current site (if you have one), rough timing and budget, and a sense of what is not working or what you want to change. I bring questions, experience, and a calm, honest view.

Schedule a call Ask a quick question

Share a few details

I reply within two business days with a short response and suggested next steps.