SEO & Site Health
Stop worrying about broken links, slow pages, and lost leads
I proactively monitor, fix problems, improve performance, and keep analytics accurate, so you can focus on your business.
Based in Lethbridge, serving organizations across Western Canada. For existing Webmarks clients on Craft CMS or Statamic.
Planned, predictable, reliable
Technical SEO that keeps your site healthy
Quarterly checks, smart redirects, reliable analytics. Fast site, correct reporting.
- Faster pages.
- Core fixes for mobile and desktop. Improved page speed and stability.
- Clean .
Indexing
Indexing (or indexation) is how search engines add your pages to their index so they can appear in results. Check robots, sitemaps, and canonicals to ensure the right pages are indexed. - Fewer 404s, smart redirects, tidy sitemaps and . Preferred page version set for search (canonicals).
- Reliable analytics.
- Meaningful events, spot checks on key pages, a concise dashboard you can trust.
- Stable updates.
- Checks before and after CMS updates. Quick fixes if something breaks.
- Better discovery.
- Sensible internal linking, small improvements, clearer context for search engines.
Schema
Schema is structured markup that helps search engines understand your pages, which can unlock rich results. - Performance monitoring.
- Automated alerts for uptime, broken links, performance.
Plans & Pricing
Choose the right plan for you
Pick a plan, then enable one growth add-on per quarter if you want.
Billed quarterly. Requires Managed Hosting & CMS Maintenance.
Site Health Lite
$150 /month, billed quarterly
Keep your site healthy, watched, and measured correctly. About 3 hours per quarter.
- SEO dashboard for Google Search Console. Topic clusters, content groups, queries, branded vs non-branded clicks.
- Monthly health checks. Uptime, performance, , SEO basics, sitemap, DNS.
TLS/SSL certificate
Enables the padlock and HTTPS. Renew on time, set HSTS, and redirect all traffic to HTTPS. - Google Search Console review. Coverage messages checked monthly.
- Clean indexation. Crawl hygiene, , , , .
Sitemap
An XML file that enumerates key pages, last modified dates, and change frequency, guiding search engines to discover important URLs efficiently.Broken links scan
Regular crawls catch broken links, with false positives to review and quick remediation steps. - Reliable analytics. Meaningful events. Concise Plausible dashboard.
- Quarterly summary. Actions and next priorities
- Support. 30 minutes per quarter
Who this fits: stable brochure sites with occasional content updates.
Get started todaySEO & Site Optimization
$300 /month, billed quarterly
Everything in Site Health Lite, plus targeted technical fixes. About 8 hours per quarter.
- Faster pages. diagnostics, a short prioritized fix list.
Core Web Vitals
Google’s user experience metrics for loading, interactivity, and visual stability. - Cleaner indexation. Redirects, crawl hygiene, canonicals, broken links.
- Structured data. Schema polish and validation.
- Rank checks. Small, directional set, reviewed quarterly.
- Advanced insights. Content decay, cannibalization, striking‑distance keywords, CTR benchmark.
- Quarterly summary. Actions and next priorities.
- CMS upgrades. Inside plan hours, scoped on staging, when capacity allows.
- Support. 1 to 1.5 hours per quarter, analytics support included.
Who this fits: performance‑focused teams updating content monthly.
Get started todayNot sure which plan fits? Start with an audit → Schedule a call
Compare Plans
Side‑by‑side details to help you choose.
| Category | Site Health Lite | SEO & Site Optimization |
|---|---|---|
| Price | $150/month (billed quarterly). | $300/month (billed quarterly). |
| Quarterly hours | About 3 hours. | About 8 hours. |
| Primary outcome | Healthy, watched, measured correctly. | Faster pages, cleaner indexation, validated analytics. |
| Technical work | Hygiene checks, indexation basics, redirects. | Targeted fixes, Core Web Vitals, redirects, schema. |
| Structured data | Spot checks. | Polish and validation. |
| Rank checks | Not included. | Small, directional set, reviewed quarterly. |
| Analytics | Plausible dashboard and meaningful events. | Client‑owned analytics (Plausible or GA4), events configured and maintained. |
| Upgrades | Not included. | CMS upgrades inside plan hours, scoped on staging, when capacity allows. |
| Support | 30 minutes per quarter. | 1 to 1.5 hours per quarter, analytics support included. |
| Who it fits | Stable brochure sites, occasional updates. | Performance‑focused teams updating content monthly. |
Eligibility
- Scope: Technical SEO and site health, no link building or content campaigns.
- New to Webmarks: Start with an audit to confirm fit, set priorities, and align the quarterly cadence.
- Plan changes: Switch tiers at the start of any quarter. Upgrades can begin immediately if capacity allows and are prorated.
How It Works
A planned retainer with regular checks and clear communication.
Planning & Governance
Hours planned quarterly with a quarterly summary of work and next priorities.
Health Checks
- Monthly health checks: uptime, performance, SSL certificate health, broken links, mixed content, Lighthouse metrics, sitemap, DNS
- Site Health Lite: lighter touch, focused on quick wins and hygiene.
- SEO & Site Optimization: deeper diagnostics and fixes where needed.
- Rank checks are included for SEO & Site Optimization.
Response & Quality Assurance (QA)
Next business day acknowledgment for high impact issues affecting indexability or analytics continuity. Checks before and after CMS updates. Quick fixes for broken or misdirected links, minor template errors, and analytics triggers. Most quick fixes resolved within two business days.
Quarterly Audit & Refresh
Site Health Lite: high impact checks, light Core Web Vitals tune ups, concise roadmap update with next quarter priorities.
SEO & Site Optimization: deeper diagnostics for performance and indexation, structured data polish, prioritized roadmap with specific fixes and timelines.
Quarterly Reporting
Consolidated changelog of monthly checks, actions taken, issues resolved, outcomes, dashboard notes for any analytics changes, and next quarter priorities.
Tools Used
- Sitebulb: scan pages and find issues.
- Oh Dear: monitors uptime and site errors, alerts feed response and QA.
- SEO Gets: faster Search Console insights and simple content groups.
- Polypane: check how pages look on different screens and review metadata.
- Plausible: simple, privacy‑friendly analytics.
- Google Analytics 4 (GA4): when required by clients.
- Lightweight rank tracking for directional visibility. Pragmatic to protect your hours.
Analytics ownership
Site Health Lite: Plausible under my Webmarks account, cost included.
SEO & Site Optimization: Client‑owned analytics, Plausible or GA4. I configure, validate, and maintain events and dashboards.
Scope and guardrails
Included in SEO plans, version discovery, plugin compatibility checks, staging rehearsal, deployment, post‑deploy QA, release notes.
Out of scope, net new features, large template rebuilds, multi‑page rewrites, custom plugin fixes, these are estimated separately or handled via prepaid hour blocks.
Upgrades and capacity
Major CMS upgrades are scoped, rehearsed on staging, scheduled in a maintenance window. I can quickly undo a change if needed. Routine minor updates stay in Managed Hosting & CMS Maintenance. Each plan has set hours per quarter, if work exceeds capacity, we schedule across quarters or add a prepaid hour block. All work is logged in the quarterly changelog and report.
Growth Add‑Ons
Enable add‑ons quarterly, usually one at a time (two if capacity allows).
All add‑ons ship inside the quarterly cadence. Ads safety, conversion tracking is validated before spend. Reporting, results are summarized in your quarterly report.
Content
Publish one article per month that drives internal linking and search visibility.
- Brief to publish, outline, writing, and editing.
- On‑page optimization and schema.
- Internal links to key pages.
Google Ads
One campaign, bi-weekly optimizations, conversion tracking. Ad spend is client billed.
- Account setup or refresh, conversion tracking verified.
- Bi‑weekly bid and keyword tuning.
- Ad copy tests and negative keywords.
AI visibility
Make target pages easier for assistants to cite, improve answer accuracy.
- Concise FAQs and definitions.
- Sourced statistics and citations.
- Relevant schema and tidy meta.
- Editor guidance on titles and summaries.
Newsletter
Ship one newsletter per month aligned to site content.
- Light: copy edits and template tweaks, one monthly send.
- Full: drafting and editing, light design and template updates, one monthly send.
Scoped to your plan capacity. Larger campaigns are quoted.
Add‑ons can be enabled one quarter at a time, or paused next quarter. Billed quarterly. Requires Managed Hosting & CMS Maintenance.
Who This Is For
Small businesses, non‑profits, and community organizations using Craft CMS or Statamic. Available to current clients and approved migrations across Western Canada. Right for small teams that update content occasionally or publish regularly.
Collaboration with specialized SEO agencies
If you bring a specialized SEO agency for off‑site work or link building, I collaborate smoothly with their team. Clear roles keep momentum high and make changes efficient.
- What I do: implement technical SEO recommendations quickly once you approve changes; clean indexation and redirects; Core Web Vitals improvements; analytics setup and verification; Craft CMS and Statamic changes with minimal back‑and‑forth.
- What your agency does: off‑site SEO, digital PR, link building; large‑scale keyword research and content campaigns; authority building and competitive analysis.
- Outcome: faster execution on your site, clear reporting, fewer delays.
- Portability: change agencies without disruption or extra costs, since technical changes are handled directly on your site.
Your technical partner
I manage hosting, DNS, and CMS operations so campaigns move fast on a stable foundation. This protects search signals, keeps measurement trustworthy, and gets approved changes shipped quickly.
- Single accountable owner: deployments, redirects, and analytics integrity stay consistent.
- Protects your high‑quality site: canonicals, sitemaps, and Core Web Vitals remain accurate during agency work.
- Faster execution, less risk: changes are rehearsed on staging, logged, and rolled back if needed.
- Trusted reporting: events and conversions are validated, dashboards stay concise and correct.
- No unnecessary rebuilds: improve what’s already strong, add only what drives outcomes.
Testimonials
“Webmarks is the web partner every business should have. Thoughtful listeners, quick to respond, and focused on client goals. They want the companies they work with to win, and it shows.”
“Dany responds very quickly to any issues. His customer service is some of the best we’ve had.”
“Totally competent, thorough, excellent quality, fair pricing. I have absolutely been appreciating working with him.”
Frequently Asked Questions
Designed for maintenance‑level SEO. Here are the essentials.