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The Prentice Institute for Global Population and Economy

Transforming content management and user experience for a research institute.

The Prentice Institute partnered with Webmarks to move from a hard-to-update, buried university subpage to a focused standalone website.

The new site brings their research, people, and resources to the forefront, with clear paths for researchers, policymakers, and partners to find what they need, fast.

Side-by-side of old university-branded page and new Prentice Institute homepage with mission copy and team links.
Before (embedded in university site) vs After (standalone, mission-led design).
Sitemap showing top sections: What We Do, Focus Areas, Projects, About, Contact, plus pathways to resources.
New information architecture clarifies paths for researchers, policymakers, and affiliates.
Wireframe with hero copy, CTA buttons, focus areas grid, and news/resources sections in priority order.
Early homepage wireframe aligning content hierarchy with audience tasks.
Live Prentice Institute homepage with blue hero, top navigation, director profiles, and primary CTAs.
Launched homepage with clear navigation, focus areas, and action-oriented CTAs.
Collage of phone screens showing responsive navigation, focus areas, and content cards.
Responsive UI with touch-friendly navigation and readable typography.
Swipe

“With his expertise, our initial ideas were transformed into a site that is concise and useful to our audience. The look and feel of the new site is a vast improvement over its predecessor. We would be happy to work with Dany again.”

Dr. Lars Hallstrom
Dr. Lars Hallstrom
Director, Prentice Institute - University of Lethbridge
Prentice Institute website responsive preview on multiple devices
Responsive Design: consistent experience across phone, tablet, and desktop.

“Dany is responsive and communicative, and really listens to what the client is seeking. He comes back with great ideas and works iteratively with the client to create the desired outcome. He is also very responsive and helpful when problems or new issues arise. I really appreciated his timely responses, sense of humour, and collaborative approach.”

Patricia Macklin
Patricia Macklin
Program Manager, Prentice Institute - University of Lethbridge

Tourism and transportation projects

Planning a website for a research institute or academic unit.

If your current site feels buried inside a larger institution, or is hard to update, we can look at your structure, content, and publishing workflow together. You may not need a complete reinvention. You likely need clearer paths for your audiences, and a CMS that makes updates simple for your team.

From there we can decide if you need a new build, a focused audit, or a care plan for a site you already have.

A few questions to think about

  • What are the main services visitors should understand in two or three screens.
  • Where do people most often get confused today, content, navigation, or terminology.
  • Which key audiences you serve, for example researchers, students, partners, or funders.
  • Who will keep news, projects, and resources up to date inside the CMS.

You do not need finished answers. These questions simply make the first call more concrete.