Agri-Business Website Redesign Statamic Responsive Design Content Strategy Community Engagement SEO Family Business

Rowland Farms

Creating a Modern Online Presence for a Family-Owned Agri-Business

Rowland Farms partnered with Webmarks to turn that single page into a clear, modern website.

TThe new site gives buyers real answers, shows the family story, and makes updates simple for the team.

Visit rowlandfarms.ca Back to projects

Side-by-side screenshots of Rowland Farms’ previous basic, text-focused website and the new, visually rich homepage with bold images, a clear call-to-action, and modern navigation. — See how Rowland Farms’ website transformed. The old site was simple and text-heavy, while the new design uses bold visuals, clear calls to action, and a fresh layout that spotlights products and family heritage.

Diagram showing the Rowland Farms website sitemap with clearly labeled primary and secondary navigation sections. — The updated sitemap separates main navigation from supporting pages, making it easy for visitors to find what they need.

Wireframe mockup of Rowland Farms’ homepage, featuring a simple layout with prominent sections for products, family story, and calls to action. — Preview of the new homepage layout. Key information is front and center for a smooth, user-friendly experience.

Screenshot of Rowland Farms’ new desktop homepage, highlighting large images, welcoming text, and easy-to-find navigation. — The refreshed homepage on desktop. Bold visuals and a welcoming design greet visitors.

Multiple screenshots showing the Rowland Farms website on smartphones, with clear images, readable text, and touch-friendly navigation. — See the website’s mobile experience. The design adapts smoothly to any device for easy browsing.

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Sonia Third
Land & Inventory Management Coordinator, Rowland Farms

Background/Challenge

Rowland Farms, a family-owned agri-business, used to rely on a single-page website with only basic information.

The old site was difficult to update and did not reflect the company’s brand, product range, or commitment to community. The team wanted a solution that would strengthen their brand, showcase their unique story, and better serve both B2B buyers and local partners.

Goals & Desired Outcomes

Build a professional, modern brand to expand online visibility.
Present comprehensive information about products and what sets Rowland Farms apart.
Reflect family ownership, direct-from-farm quality, and support for local businesses and charities.
Deliver a mobile-optimized experience with clear calls to action and intuitive navigation.
Empower staff to manage and update content easily through Statamic.
Implement SEO best practices and social sharing features for better discoverability.
Provide ongoing hosting, maintenance, and support for long-term performance.
Showcase community initiatives and sponsorships as a point of pride.

Approach & Solution

Content Strategy: Expanded the site to include dedicated sections for About Us, Products, For Buyers (FAQs), Community Initiatives, Careers, Gallery, and Contact. Highlighted Rowland Farms’ full product line and unique process from planting to delivery.
Visual Design: Developed a clean, professional look with a down-to-earth tone, using drone footage and high-quality images to capture the spirit of the farm and its people.
Responsive Development: Used a mobile-first approach for seamless browsing on any device.
CMS Integration: Implemented Statamic for flexible, secure content management that allows Rowland staff to make timely updates.
Why Statamic: Chosen for flexibility, security, and an editor-friendly dashboard. The team can update content quickly and scale confidently.
SEO and Social Sharing: Adopted modern SEO practices, structured data, and Open Graph tags to improve search visibility and social media engagement.
Community Focus: Featured a gallery and dedicated section for community initiatives and sponsorships, emphasizing Rowland Farms’ local involvement.
Support and Training: Provided training and ongoing support, plus managed hosting with daily backups and uptime monitoring.

Results & Impact

The new website is easy for staff to manage, buyers can find information quickly, and the brand’s story stands out.

Rowland Farms now has a vibrant, multi-page website that highlights their products, shares their story, and shows their commitment to quality and community.

The platform is simple for staff to manage, helps buyers and partners quickly access information, and positions Rowland Farms as a trusted leader in Western Canada’s agri-business sector.

Mockup of the Rowland Farms website on desktop, tablet, and mobile, showing the homepage banner, team section, and buyer FAQs. — Responsive design preview.
The new website adapts seamlessly across desktop, tablet, and mobile screens.

Tourism and transportation projects

Planning a website for a farm or agri-business.

If your site feels a bit like Rowland Farms did before this project, we can look at your structure, content, and mobile experience together. You may not need something flashy. You likely need clear products, a simple story, and answers that buyers can find fast.

From there we can decide if you need a new build, a focused audit, or a care plan for a site you already have.

Talk about a project like this Start with an audit

A few questions to think about

What are the main things buyers should understand in the first two or three screens.
Where people most often get stuck today, in navigation, pricing, product details, or contact.
Which buyers you want to speak to first, local partners, brokers, or direct customers.
Who will keep product, pricing, and availability details up to date inside the CMS.

You do not need finished answers. These questions simply make the first call more concrete.