Case Study: Revitalizing Cinemagine Alberta's Online Presence

A seamless, bilingual web experience that empowers francophone cultural outreach through enhanced design and streamlined content management.

Non-Profit

Bilingual Website

Single-Page Design

Statamic CMS

Event Promotion

Community Engagement

Responsive Design

Privacy-Friendly Analytics

✨ Key Outcome

Cinemagine Alberta’s website is now modern, bilingual, and effortless to update.

A streamlined single-page structure, clear content models, and an intuitive CMS make publishing in both languages fast and reliable. This helps the team promote events and memberships with confidence.

Side-by-side comparison of Cinemagine Alberta’s old website, which appears outdated and cluttered, and the new website, which is modern, bilingual, and easy to navigate for both users and editors. — Old vs. new: Outdated and cluttered site transformed into a modern, bilingual experience.

Live homepage: clean, branded, and optimized for quick scanning and bilingual content.

Grid of Cinémagine Alberta partner logos with a message inviting donations via Interac e-Transfer and thanking supporters. — Responsive previews: consistent UX across language versions and devices.

Mockup of Cinémagine Alberta’s website shown on mobile and desktop, highlighting bilingual promotion of Francophone culture through cinema. — Mobile‑first wireframes validating navigation, hierarchy, and bilingual switching.

Wireframe of a website for promoting Francophone culture in Alberta, featuring navigation links, social icons, and language selection. — Low‑fidelity homepage structure guiding hierarchy and bilingual content flow.

Background

Cinemagine Alberta is a non-profit dedicated to promoting Francophone culture through French-language films. Their website required a refresh to align with updated branding and simplify content management.

Emma Huet
Community Manager, Cinemagine Alberta

Goals & Desired Outcomes

Develop a modern, single-page bilingual site with seamless language switching.
Ensure consistent branding and a responsive design across all devices.
Streamline content management so editing in both languages is fast and frustration-free.

Approach & Solution

Audience

Primary: Francophone community members and filmgoers seeking upcoming events and membership info.
Secondary: Partners, sponsors, and volunteers who need clear organizational details and updates.

Design & Usability

Crafted a single-page structure with traditional navigation, enabling quick jumps to each section while maintaining scroll-based context.

Structured Content

Organized sections for featured events, upcoming events, activity cards, team/board members, and partners, each with its own content model for consistent, bilingual editing.

Membership Signup

Added a clear membership CTA and integrated it with the newsletter platform to reduce friction and improve conversions.

Streamlined Content Management

Leveraged Statamic’s customizable control panel and content models so updates in both languages are fast, consistent, and reliable.

Analytics & Training

Implemented privacy-friendly analytics with Plausibleto track engagement and conversions.
Trained the team on Statamicto confidently manage bilingual content and events.

Results & Impact

The new site is visually engaging, bilingual, and easy to update. Cinemagine Alberta can connect with its community and promote events more effectively.

With a single-page structure, clear content models, and streamlined workflows, the team can publish in both languages quickly and confidently.

Membership and event information are now front and center, improving discoverability and engagement.