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Lethbridge, AB
EN / FR
Non-Profit Bilingual Website Single-Page Design Statamic CMS Event Promotion Community Engagement Responsive Design Privacy-Friendly Analytics

Revitalizing Cinemagine Alberta's Online Presence

A seamless, bilingual web experience that empowers francophone cultural outreach through enhanced design and streamlined content management.

Cinemagine Alberta partnered with Webmarks to redesign the site around real community needs.

The new page makes it easier to switch languages, promote events, and keep content fresh without extra work.

Visit cinemagine.net Back to projects
Side-by-side comparison of Cinemagine Alberta’s old website, which appears outdated and cluttered, and the new website, which is modern, bilingual, and easy to navigate for both users and editors.
Old vs. new: Outdated and cluttered site transformed into a modern, bilingual experience.
Cinémagine Alberta homepage with French heading, logo, “More Info” button, and film set background.
Live homepage: clean, branded, and optimized for quick scanning and bilingual content.
Grid of Cinémagine Alberta partner logos with a message inviting donations via Interac e-Transfer and thanking supporters.
Responsive previews: consistent UX across language versions and devices.
Mockup of Cinémagine Alberta’s website shown on mobile and desktop, highlighting bilingual promotion of Francophone culture through cinema.
Mobile‑first wireframes validating navigation, hierarchy, and bilingual switching.
Wireframe of a website for promoting Francophone culture in Alberta, featuring navigation links, social icons, and language selection.
Low‑fidelity homepage structure guiding hierarchy and bilingual content flow.
Swipe

Background

Cinemagine Alberta is a non-profit dedicated to promoting Francophone culture through French-language films. Their website required a refresh to align with updated branding and simplify content management.

“It was a real pleasure working with Dany on our website! Dany is meticulous, attentive, and highly skilled. I learned a lot, and the final result is fantastic. I would be delighted to work with Webmarks again in the future.”

Emma Huet
Emma Huet
Community Manager, Cinemagine Alberta

Goals & Desired Outcomes

  • Develop a modern, single-page bilingual site with seamless language switching.
  • Ensure consistent branding and a responsive design across all devices.
  • Streamline content management so editing in both languages is fast and frustration-free.

Approach & Solution

Audience

  • Primary: Francophone community members and filmgoers seeking upcoming events and membership info.
  • Secondary: Partners, sponsors, and volunteers who need clear organizational details and updates.

Design & Usability

  • Crafted a single-page structure with traditional navigation, enabling quick jumps to each section while maintaining scroll-based context.

Structured Content

  • Organized sections for featured events, upcoming events, activity cards, team/board members, and partners, each with its own content model for consistent, bilingual editing.

Membership Signup

  • Added a clear membership CTA and integrated it with the newsletter platform to reduce friction and improve conversions.

Streamlined Content Management

  • Leveraged Statamic’s customizable control panel and content models so updates in both languages are fast, consistent, and reliable.

Analytics & Training

  • Implemented privacy-friendly analytics with Plausibleto track engagement and conversions.
  • Trained the team on Statamicto confidently manage bilingual content and events.

Results & Impact

The new site is visually engaging, bilingual, and easy to update. Cinemagine Alberta can connect with its community and promote events more effectively.

With a single-page structure, clear content models, and streamlined workflows, the team can publish in both languages quickly and confidently.

Membership and event information are now front and center, improving discoverability and engagement.

Cinemagine Alberta website responsive preview on multiple devices

“Un an après avoir pris la décision de modifier le site internet de Cinémagine, il est en ligne ! Il correspond fortement à ce que j'avais en tête, même si l'idée d'origine a évolué au fil du temps. Un grand merci pour ta collaboration, tes précieux conseils et ton formidable effort commercial. Grâce à ton soutien, nous avons un site qui reflète réellement notre vision.”

Lionel Vialaneix
Lionel Vialaneix
Directeur Général, Cinemagine Alberta

Tourism and transportation projects

Planning a website in more than one language.

If your site feels a bit like Cinemagine Alberta did before this project, we can look at your structure, language switching, and content workflows together. You may not need a big rebuild. You likely need clearer sections, better copy, and a CMS that makes bilingual updates simple.

From there we can decide if you need a new build, a focused audit, or a care plan for a site you already have.

Talk about a project like this Start with an audit

A few questions to think about

  • What are the main actions visitors should take in the first two or three screens.
  • Where do people most often get stuck today, on language switching, navigation, or event details?
  • Which content must always be in sync across languages, and which can differ.
  • Who will keep events, memberships, and page content up to date inside the CMS.

You do not need finished answers. These questions simply make the first call more concrete.