Turning missed opportunities into leads for Banff Transportation Group.
Travel & Tourism
SEO
Information Architecture
Forms/UX
Performance
Statamic
Redirects
✨Key Outcome
Banff Transportation Group’s old site frustrated users with errors and a clunky mobile experience.
We rebuilt it from the ground up by unifying the design, streamlining content, and switching to Statamic for easy management. The result is a site that’s reliable, easy to use, and ready for growth. The client immediately noticed more quote requests and a smoother workflow.
Before and after: Banff Transportation Group’s website redesign. The new look is modern and user-friendly.”
Homepage wireframe shows the planned layout and content flow.
Sitemap highlights the new navigation structure.
Live homepage on desktop with clear navigation and service highlights.
Mobile previews show a smooth experience on any device.
Background/Challenge
Banff Transportation Group is a locally owned, family-operated company delivering exceptional service throughout the Canadian Rockies.
Outdated design & technology
The previous website suffered from an outdated design and technology, resulting in frequent error messages, especially when users tried to submit forms.
Poor mobile experience
Mobile users were redirected to a separate, less functional mobile version, leading to a clunky and frustrating experience.
Goals & Desired Outcomes
Elevate brand presence
Create a modern website that positions Banff Transportation Group as the go-to provider in Banff.
Make quote requests easy and reliable
Streamline the quote request process with a user-friendly form that works every time, on any device.
Deliver a great mobile experience
Design a responsive site that feels smooth and intuitive for mobile users. No more clunky redirects or frustration.
Empower the team with Statamic
Switch to a secure, flexible content management systemso staff can update the site quickly and confidently.
Protect search visibility after launch
Plan the SEO transition carefully, mapping URLs and setting up redirects to keep search rankings strong.
Approach/Solution
Discovery & research
Conducted in-depth discussions with the Banff Transportation Group team to understand their business, goals, and unique value.
Reviewed competitor websites to identify best practices and user expectations for transportation sites.
Content planning
Audited the old website to determine what content could be repurposed.
Collaborated closely with the client to develop new content and a content model for key sections, using their feedback to shape messaging and structure.
Design & prototyping
Created wireframes to illustrate the new site structure, layouts, and content flow.
Built a working website prototype for review, testing, and ongoing client feedback, making iterative improvements based on their insights.
SEO & launch preparation
Planned the website launch to minimize disruptions in search engine visibility.
Set up redirects from old pages to new URLs to preserve SEO value.
Analytics & training
Implemented privacy-friendly analytics with Plausible, including conversion and engagement tracking.
Provided client training on the new Statamiccontent management system to ensure the team felt confident updating the site themselves.
Results & Impact
After launch, Banff Transportation Group saw immediate improvements in how their website worked and how easy it was to manage. Here’s what changed:
Reliable quote requests from any device
Smooth, mobile-friendly experience for users
Easier content updates through Statamic, saving the team time
Search visibility protected thanks to careful redirects and launch planning
A steady stream of new inquiries and a workflow that’s far simpler to manage
Responsive site preview: the new website adapts seamlessly across desktop, tablet, and mobile screens.
