Banff Transportation Group

Background/Challenge

Banff Transportation Group is a locally owned, family-operated company delivering exceptional service throughout the Canadian Rockies.

Outdated design & technology

The previous website suffered from an outdated design and technology, resulting in frequent error messages, especially when users tried to submit forms.

Poor mobile experience

Mobile users were redirected to a separate, less functional mobile version, leading to a clunky and frustrating experience.

Goals & Desired Outcomes

Elevate brand presence

Create a modern website that positions Banff Transportation Group as the go-to provider in Banff.

Make quote requests easy and reliable

Streamline the quote request process with a user-friendly form that works every time, on any device.

Deliver a great mobile experience

Design a responsive site that feels smooth and intuitive for mobile users. No more clunky redirects or frustration.

Empower the team with Statamic

Switch to a secure, flexible content management systemso staff can update the site quickly and confidently.

Protect search visibility after launch

Plan the SEO transition carefully, mapping URLs and setting up redirects to keep search rankings strong.

Approach/Solution

Discovery & research

• Conducted in-depth discussions with the Banff Transportation Group team to understand their business, goals, and unique value.
• Reviewed competitor websites to identify best practices and user expectations for transportation sites.

Content planning

• Audited the old website to determine what content could be repurposed.
• Collaborated closely with the client to develop new content and a content model for key sections, using their feedback to shape messaging and structure.

Design & prototyping

• Created wireframes to illustrate the new site structure, layouts, and content flow.
• Built a working website prototype for review, testing, and ongoing client feedback, making iterative improvements based on their insights.

SEO & launch preparation

• Planned the website launch to minimize disruptions in search engine visibility.
• Set up redirects from old pages to new URLs to preserve SEO value.

Analytics & training

• Implemented privacy-friendly analytics with Plausible, including conversion and engagement tracking.
• Provided client training on the new Statamiccontent management system to ensure the team felt confident updating the site themselves.

Results & Impact

After launch, Banff Transportation Group saw immediate improvements in how their website worked and how easy it was to manage. Here’s what changed:

• Reliable quote requests from any device
• Smooth, mobile-friendly experience for users
• Easier content updates through Statamic, saving the team time
• Search visibility protected thanks to careful redirects and launch planning
• A steady stream of new inquiries and a workflow that’s far simpler to manage