Path one • New website
A clear, steady process to get your new website live.
We turn your notes, documents, and half formed ideas into a website that feels clear to visitors and safe for your team to edit. You always know what step we are in and what I need from you.
On a short call we look at your current site or notes, your goals, and timing, then decide together if this process is a good fit.
- Typical timeline
- Most new sites launch in 8 to 12 weeks, content and feedback speed can shift this.
- Who it is for
- Small teams in Western Canada that want a website visitors can understand and a CMS they can actually use.
- Platform
- Custom Craft CMS or Statamic builds, with clean content models and a calm editor experience.
The web design process
Five steady steps from first conversation to launch and care.
The details change for each project, the structure stays the same. That way your team always knows what is happening and what is coming next.
- 1
Step one
Scope and fit
What we do
A 30 minute video call to look at your current site or notes, your visitors, goals, timing, and capacity. We talk in plain language, not jargon.
What you bring
A link to your current site if you have one, any documents or notes, a rough idea of budget and internal constraints.
What you receive
A short outline and ballpark range so you can decide if it makes sense to move to a full proposal.
How this feels: a calm first conversation to see if we are a good match, not a sales pitch.
- 2
Step two
Plan content and structure
What we do
Map key audiences and journeys, decide on core pages and navigation, and sketch quick wireframes to see what goes where.
What you bring
Existing content, brochures, PDFs, common questions your team hears, and any must have pages or features.
What you receive
A simple site map, example page outlines, and one or two wireframes that show the shape of the new site.
How this feels: your rough notes start to turn into a clear structure that everyone can understand.
- 3
Step three
Design the interface
What we do
Create a visual system that supports the content. Choose type, color, layout, and components that reflect your brand and are accessible.
What you bring
Brand guidelines if you have them, logos, photos, and honest feedback on what feels right for your visitors.
What you receive
Designs for key pages with notes about choices, so you understand why things look and behave a certain way.
How this feels: your content gets a visual home that feels like you and supports visitor tasks.
- 4
Step four
Build and integrate
What we do
Build the site in Craft CMS or Statamic, set up content models that match the site map, and configure forms, performance, and technical SEO basics.
What you bring
Feedback on editor fields, any integrations we should consider, and time to test key journeys on the staging site.
What you receive
A working staging site and an editor area where field names make sense and match how your team talks.
How this feels: the project becomes real, and your team starts to trust that editing will be safe.
- 5
Step five
Launch and care
What we do
Run pre launch checks, set up redirects, analytics, and basic search console. We train your editors and connect your site to a care plan.
What you bring
Time for a training session, a person who will own updates internally, and any last questions before we go live.
What you receive
A live site, a short launch summary, and a clear plan for the first 3, 6, and 12 months so you know how we will care for it.
How this feels: no sharp edge at launch, just a steady handoff into ongoing care.
A real project
How this process worked for a tourism partner.
A quick look at how a transportation company in the Rockies moved from a dated brochure site to a booking focused website using this process.
Context
The old site was difficult to update and did not match how visitors actually plan trips. Inquiries arrived, but many people were confused about services and routes.
Plan and structure
We reorganized content around real booking journeys and questions, then shaped a simple site map and wireframes focused on a few clear calls to action.
Design and build
The new design is mobile first, uses clear route and service cards, and is built on a CMS that lets the team update schedules and details without worrying about breaking layouts.
Launch and care
After launch the site went into a growth care plan, with regular checks on key journeys and small content and layout refinements based on real use.
Focus: reduce friction between interest and a booking request, while keeping the site safe to edit.
Common questions
Honest answers to things people ask before starting.
We are busy and slow to respond. Can this still work?
Yes, as long as we are realistic about scope and timeline. We build in pauses for feedback and agree on one main contact. If a deadline slips, we adjust the plan together instead of rushing at the end.
We have many internal opinions. How do you keep us moving?
Early wireframes and clear goals help decisions happen earlier. We agree on how to handle feedback, and I guide the group back to visitor tasks and outcomes when things drift.
We have a WordPress site. Can you move our content?
In most cases yes. We move the content that still serves a purpose, often key pages and important posts, and leave behind what is no longer needed. The migration plan is part of the early scoping.
Our copy is not perfect yet. Is that a problem?
No. The process is designed to help you refine content as we go. We can start with rough drafts and shape them together based on the site map and wireframes.
What happens if something breaks after launch?
Every new site includes a post launch window where fixes are covered, plus an option to move into a care plan. That plan includes updates, backups, and regular checks so small issues are caught early.
Next step
Ready to see if this process fits your project.
Whether you are starting from an old site or a blank page, the first step is a short call. We look at what you have now and what needs to change.
Bring a link to your current site if you have one, a rough idea of timing and budget, and a sense of what is not working. I bring questions and a calm, honest review.