Topical depth – Glossary

Write task‑focused pages that cover a single topic well. Use clear steps, helpful details, and plain language. Make it easy for people and for search to understand and summarize.

Why it matters

• Helps visitors complete a task without hunting around.
• Improves how AI and search engines interpret your page.
• Reduces thin content and overlap with other pages.

How to build depth

• Pick one intent per page. Explain the what, why, and how.
• Structure with short sections. Use H2/H3 headings that match the user’s steps.
• Show the process. Add numbered steps, tips, and edge cases.
• Include examples. Use concrete labels, screenshots, or short snippets.
• Link to related tasks. Use descriptive anchor text.
• Keep language simple. Short sentences. Everyday words.

Examples

Patterns

• Step‑by‑step guides. One task from start to finish.
• Checklists. Key actions with brief notes.
• FAQ blocks. Common questions with concise answers.
• Decision helpers. Compare options with simple criteria.

Avoid

• Broad “everything” pages that mix many intents.
• Fluff and filler. Say what matters. Cut the rest.
• Jargon without plain explanations.
• Duplicate steps across multiple pages.

Measure

• Time on page and completion cues (scroll, clicks to next step).
• Fewer bounces on task pages.
• Clear coverage of subtopics. No major gaps.
• Internal links from hub pages to the task page. Use specific anchors.