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About this glossary

Plausible Analytics – Glossary

Plausible is a simple, lightweight, privacy‑focused web analytics platform. No cookies, anonymous stats, EU‑only hosting. Clear insights on a fast one‑page dashboard.

What it’s good for

  • See essentials quickly (traffic, sources, pages, conversions) in one dashboard.
  • Keep sites fast, the script is 75x smaller than Google Analytics.
  • Respect privacy, typically no consent banner needed.
  • Track goals, funnels, revenue, UTM campaigns, and real‑time activity.
  • Share clearly, public or private dashboards, team roles, saved segments.

Limitations to consider

  • Fewer advanced features than GA4 and Matomo.
  • No deep Ads audience integrations, limited enterprise connectors.
  • Custom reporting is constrained, most insights live in the main dashboard.
  • Many teams still pair with GA4 for Ads attribution or BigQuery pipelines.

Key features

  • Automatic scroll depth tracking, outbound links, forms, file downloads, 404s.
  • Real‑time dashboard with 30‑second updates.
  • UTM campaign reporting, plus Search Console integration for SEO terms.
  • Codeless goals and revenue tracking, custom events and properties.
  • Funnels across domains and subdomains, segment by any metric.
  • EU hosting and privacy‑friendly design, helps simplify consent.

When to use it

  • You want quick, clear website insights without complex setup.
  • You care about privacy, consent, and performance.
  • You need simple conversion tracking and easy sharing for clients.

Alternatives

  • Google Analytics 4. Powerful, integrated with Google Ads. Heavier, complex, consent overhead.
  • Matomo. Open source, full featured. Self‑host or cloud. More setup and maintenance.
  • Umami. Minimal, fast, privacy first. Basic reports and funnels.

Further reading

Guide

Plausible

Overview of Plausible. Simple analytics, privacy focus, fast script.

https://plausible.io

Comparison

Plausible vs Google Analytics

Key differences. Ease of use, privacy, consent, and accuracy.

https://plausible.io/vs-google-analytics

Guide

Lightweight web analytics

Script size and speed benefits. Why performance improves.

https://plausible.io/lightweight-web-analytics

Guide

Privacy-focused web analytics

No cookies, anonymous stats, EU hosting. Consent implications.

https://plausible.io/privacy-focused-web-analytics

Guide

Introduction to goal conversions and behavior analytics

Overview of goals, funnels, revenue attribution, and auto‑tracked actions like forms, downloads, and outbound links.

https://plausible.io/docs/goal-conversions

Guide

Google Analytics import

Migrate historical GA data. How to import and verify.

https://plausible.io/docs/google-analytics-import

Guide

How to use UTM parameters to track your marketing campaigns

Practical UTM setup and naming conventions, plus tips to reduce dark traffic and analyze conversions.

https://plausible.io/blog/utm-tracking-tags

Guide

Search Console integration

Connect GSC. See queries and SEO performance in one dashboard.

https://plausible.io/docs/google-search-console-integration

Related terms

Consent and privacy

Cookie banners, data minimization, and regional rules that keep analytics compliant. Related articles The 3 must-do’s...

Conversion tracking

Conversion tracking measures desired actions on your site, then attributes them to channels and campaigns to understa...

Annotations

Mark launches and changes in analytics so trends have clear context. Why it matters When traffic or conversions move,...

Category:
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Analytics and monitoring
· Tracking setup

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About this glossary

I’m building this glossary to become a better developer and website strategist, in my ongoing quest to build clearer, better websites. It maps how terms relate, adds practical examples, and highlights best practices so I can communicate more clearly with clients. If it helps others too, great.

It’s a living resource, I aim to cite sources clearly. If you spot errors or omissions, please contact me so I can update it. Drafts may be assisted by AI, I review and fact check before publishing. For details on how I use AI, see AI Use at Webmarks.