Generative Engine Optimization (GEO) – Glossary

Generative Engine Optimization is structuring content so chat-style AI can understand questions, pull the right facts, assemble a clear response, and cite you as the source.

Focus on intent aligned content that chat‑style AI can retrieve, assemble, and credit.

GEO optimizes for conversational, chat-style results. AEO targets direct, cited answers. See source attribution for how AI credits original pages.

What this means for you

• Headings and summaries: write intent aligned headings, include a brief summary near the top that frames the question and scope.
• Conversational structure: answer follow‑up questions in short sub‑sections, use question subheads that mirror how users ask.
• Context and entities: define key terms, keep entity names consistent, link to your canonical explainer when a concept needs depth.
• Structured signals: add matching schema when appropriate (FAQPage for Q&A clusters, HowTo for steps, Organization for brand), cite sources clearly.

Editor checklist (GEO)

• Question and scope first, add a two‑sentence summary up top.
• Use short Q&A sub‑sections for likely follow‑ups.
• Keep entity names and terms consistent, cite sources, add schema that matches the content.