Content groups – Glossary

Content groups are named sets of pages. Organize them by intent or by structure. Use them to compare performance and guide navigation decisions.

Why it matters

Content groups reveal patterns across sections, templates, and topics. You see entry, engagement, and conversions. Trends stay stable over time.

When to use content groups

• Sections: Services, Blog, Product, Support.
• Templates: List pages vs Detail pages.
• Topics or clusters: Guides, FAQs, Case studies.
• Locales: language and country sections.
• Lifecycle: Learn, Consider, Convert, Support.

Design rules

• Short names. Clear labels.
• No overlap. One group per page.
• One basis per set. Intent or structure.
• Small set. Four to eight groups.
• Document rules and edge cases.

Practical examples

• Intent: Learn, Consider, Convert, Support.
• Structure: Hub, Category, Listing, Detail.
• Sections: Blog, Services, Product, Support.
• Locales: en-CA, fr-CA.

Example mapping

• Blog listing → Learn
• Blog post → Learn
• Services overview → Consider
• Pricing → Consider
• Contact form → Convert

Implementation tips

• Use one set per report view, avoid mixing sets.
• Map pages once, review during content changes.
• Align with event taxonomy, use consistent names.
• Validate with entry, engagement, conversion.