Analytics and monitoring – Glossary

Set up tracking, run experiments, and keep reliability and data quality in check. Includes conversion tracking, annotations, event taxonomy, uptime, and error monitoring.

13 terms in this category

Tracking setup (5)

Configure events, conversions, and context so reporting stays reliable and useful.

Annotations

Mark launches and changes in analytics so trends have clear context. Why it matters When traffic or conversions move,...

Content groups

Content groups are named sets of pages. Organize them by intent or by structure. Use them to compare performance and ...

Conversion tracking

Conversion tracking measures desired actions on your site, then attributes them to channels and campaigns to understa...

Google Analytics 4

Google Analytics 4 is Google’s default analytics for websites and apps, powerful and tightly integrated with Google’s...

Plausible Analytics

Plausible is a simple, lightweight, privacy‑focused web analytics platform. No cookies, anonymous stats, EU‑only host...

Optimization and experiments (1)

Run time boxed tests with clear goals, measure impact, then ship or discard.

A/B testing

Compare variants, measure conversions, and keep tests time bound with a clear goal.

Monitoring and reliability (3)

Watch uptime and errors, set targets, and fix issues before users notice.

Error budgets

Acceptable downtime targets tied to business impact that guide release pace and reliability.

Error monitoring

Tracks 4xx and 5xx errors, helps you triage and fix issues before users notice.

Uptime Monitoring

Checks site availability, sends alerts, and supports status pages and maintenance windows.

Data quality and compliance (3)

Keep analytics clean and compliant, sensible naming, consent, and privacy.

Alert hygiene

Sensible thresholds, clear escalation paths, and practices that prevent alert fatigue.

Consent and privacy

Cookie banners, data minimization, and regional rules that keep analytics compliant. Related articles The 3 must-do’s...

Event taxonomy

Clear naming conventions so events stay comparable across reports and projects.

Link and crawl hygiene (1)

Scan for broken links and crawl issues, fix redirects, and maintain a healthy index.

Broken links scan

A manual or automated crawl that finds broken internal and external links. It flags 404s, timeouts, and bad redirects...

About this glossary

I’m building this glossary to become a better developer and website strategist, in my ongoing quest to build clearer, better websites. It maps how terms relate, adds practical examples, and highlights best practices so I can communicate more clearly with clients. If it helps others too, great.

It’s a living resource, I aim to cite sources clearly. If you spot errors or omissions, please contact me so I can update it. Drafts may be assisted by AI, I review and fact check before publishing. For details on how I use AI, see AI Use at Webmarks.