Start with visitors and editors
Before we talk about design, we talk about who should be visiting, what they want to achieve, and who will keep the site up to date. This shapes content, structure, and the CMS setup.
About Webmarks
Website partner for small teams in Western Canada.
I plan, design, and build websites that feel clear to visitors and calm to care for. Most days that means helping small organizations in Western Canada translate their real world work into something the right people can understand and act on.
You will mostly work with me, Dany Stadtmuller. I am a website strategist, designer, and developer based in Lethbridge, Alberta, with more than fifteen years of experience building and caring for sites for tourism, hospitality, non-profits, ag, and education. I work in English and French.
Based in Lethbridge, Alberta
Serving small organizations across Western Canada
EN / FR
Clients
Who I work with and what I care about.
I work with small teams and independent organizations, often without a full in house web department. Your website has to pull real weight, for example inquiries, bookings, programs, or membership, not just act as a brochure.
- You are a small team or independent organization in Western Canada.
- Your site needs to support concrete actions like booking, donating, or asking for help.
- You want a site that feels safe to edit, where content and structure make sense to your team.
- You prefer steady, thoughtful improvements instead of big, infrequent redesigns.
I like working with people who know their work well, but who do not want to become website experts. You bring your understanding of your organization and your visitors. I bring structure, interface design, and technical care so the site can quietly do its job in the background.
Examples of organizations I partner with
- Transportation and tour companies in the Rockies that depend on direct bookings.
- Non-profits and membership organizations that need to explain programs clearly.
- Ag retailers and rural businesses that rely on local relationships and referrals.
- Institutes and education teams that publish research and programs regularly.
If you see yourself somewhere in this list, there is a good chance we will work well together.
Approach
How I approach website projects.
Behind every project is a handful of habits that stay the same. They keep things understandable for your team and for me, even when the subject matter is complex.
Use simple, honest artifacts
I like site maps, rough content outlines, and quick wireframes. These tools help us catch gaps and bad assumptions early, without weeks of documentation.
Design for clarity, not trends
Interfaces are calm and focused on helping visitors read, decide, and act. Visual decisions support content and tasks, instead of competing with them.
Build for care
Websites go on Craft CMS or Statamic, with clean content models and sensible defaults. Backups, monitoring, analytics, and care plans are part of the work, not an afterthought.
The result should be a site that you trust and understand enough to use, and that I am comfortable caring for over time.
Working together
A few principles that guide the work.
These principles help projects feel steady instead of chaotic, both for your team and for me.
- Plain language first. I explain decisions in words your team would actually use. Proposals, audit notes, and training sessions avoid jargon wherever possible.
- Right sized process. Some projects need more structure, others need to move quickly. We agree on a level of detail that fits your capacity, not mine.
- No disappearing developer. I stay available after launch through care plans or light support, so you are not left wondering who to call when a question or issue appears.
- Honest constraints. If something will not fit your timeline, budget, or internal capacity, I will say so and suggest a more realistic alternative.
What it feels like to work together
“Dany is a proactive partner and a valued extension to our team, easy to collaborate with and quick to respond. His SEO and site optimization work improved our site’s health and search visibility, and made content updates smoother.”
Becky Green
Fairmont Creek Vacation Rentals
“Superb from first contact to finish. Clear, user friendly design, and post launch support was excellent.”
Charles McCluskey
Banff Transportation Group
“Dany takes the time to understand our business and goals. His attention to detail and future focused thinking led to a beautiful, high performing site.”
Christine Malfair
Malfair Marketing
Background
A bit of context behind the studio.
I have been working on websites since the mid 2000s, and independently under Webmarks since 2010. Over that time I have helped tourism operators, lodges, research institutes, non-profits, and ag businesses across Western Canada ship new sites, improve existing ones, and keep them healthy.
Earlier in my career I worked with a variety of content management systems. That experience is useful when auditing or migrating existing sites, and it is part of why I prefer stable, editor friendly platforms now.
In day to day work I combine strategy, UX and interface design, front end implementation, and CMS development. You do not have to coordinate three separate contractors for one project.
Outside of project work
I live in Lethbridge with my family. Much of my non work time is spent at kids activities, reading, or quietly improving the tools and checklists that underpin care work for client sites.
I like systems and habits that reduce friction for both clients and myself, for example clear field descriptions in the CMS, simple analytics dashboards, and calm communication that respects people's time.
All of this feeds back into how projects are planned and supported.
Next step
Want to see if we are a good fit.
If this way of working sounds right for your organization, the next step is a short, no obligation call. We look at what you have now or hope to build, then decide whether you need a new site, an audit, or a support plan.
Bring a link to your current site if you have one, a rough idea of timing and budget, and a sense of what is not working. I bring questions, experience, and a calm, honest review.
Helpful details to share
- What you hope your website will do better in the next 12 months.
- Who your most important visitors are, and what they need from the site.
- Whether you have an existing site, or are starting fresh.
- Any hard constraints, for example timing, internal capacity, or integrations.
You do not need polished answers. Rough notes are enough to start a useful conversation.