Creating a Modern Online Presence for a Family-Owned Agri-Business
Agri-Business
Website Redesign
Statamic
Responsive Design
Content Strategy
Community Engagement
SEO
Family Business
✨Key Outcome
Rowland Farms transitioned from a single-page minimal web presence to a robust multi-page website powered by Statamic CMS.
The new site features mobile-first design, streamlined navigation, and engaging content that highlights the company’s products, family heritage, and support for local businesses and charities. Staff can now easily update content, and buyers can find answers quickly.
Old website: text-heavy and basic. New website: bold, visual, and buyer-focused with clear CTAs.
The new sitemap clearly separates primary and secondary navigation, making it easy for users to find key pages and supporting info.
The homepage wireframe shows off the simple, user-friendly design that puts key info front and center.
Here’s the refreshed Rowland Farms homepage on desktop, featuring bold visuals and a welcoming layout.
Mobile previews highlight how the site looks great and works smoothly on any device.
Background/Challenge
Rowland Farms, a family-owned and operated agri-business, previously relied on a single-page website that offered only basic information.
The old site was difficult to update and did not reflect the company’s brand, product range, or commitment to community. The team wanted a solution that would strengthen their brand, showcase their unique story, and better serve both B2B buyers and local partners.
Goals & Desired Outcomes
Build a professional, modern brand to expand online visibility.
Present comprehensive information about products and what sets Rowland Farms apart.
Reflect family ownership, direct-from-farm quality, and support for local businesses and charities.
Deliver a mobile-optimized experience with clear calls to action and intuitive navigation.
Empower staff to manage and update content easily through Statamic.
Implement SEO best practices and social sharing features for better discoverability.
Provide ongoing hosting, maintenance, and support for long-term performance.
Showcase community initiatives and sponsorships as a point of pride.
Approach & Solution
Content Strategy: Expanded the site to include dedicated sections for About Us, Products, For Buyers (FAQs), Community Initiatives, Careers, Gallery, and Contact. Highlighted Rowland Farms’ full product line and unique process from planting to delivery.
Visual Design: Developed a clean, professional look with a down-to-earth tone, using drone footage and high-quality images to capture the spirit of the farm and its people.
Responsive Development: Used a mobile-first approach for seamless browsing on any device.
CMS Integration: Implemented Statamic for flexible, secure content management that allows Rowland staff to make timely updates.
Why Statamic: Chosen for flexibility, security, and an editor-friendly dashboard. The team can update content quickly and scale confidently.
SEO and Social Sharing: Adopted modern SEO practices, structured data, and Open Graph tags to improve search visibility and social media engagement.
Community Focus: Featured a gallery and dedicated section for community initiatives and sponsorships, emphasizing Rowland Farms’ local involvement.
Support and Training: Provided training and ongoing support, plus managed hosting with daily backups and uptime monitoring.
Results & Impact
The new site tells a clearer story, makes it easier for buyers to find what they need, and lets staff update content faster.
Rowland Farms now has a vibrant, multi-page website that highlights their products, shares their story, and shows their commitment to quality and community.
The platform is simple for staff to manage, helps buyers and partners quickly access information, and positions Rowland Farms as a trusted leader in Western Canada’s agri-business sector.
Responsive design preview. The new website adapts seamlessly across desktop, tablet, and mobile screens.
