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Case Study Revitalizing Cinemagine Alberta's Online Presence

A seamless, bilingual web experience that empowers francophone cultural outreach through enhanced design and streamlined content management.
Non-Profit
Bilingual Website
Mobile wireframes of new Cinemagine Alberta website
Homepage wireframe of new Cinemagine Alberta website
Screenshot of new Cinemagine Alberta homepage on a large screen
Screenshot composition of some mobile views of the new Cinemagine Alberta website

Background

Cinemagine Alberta is a non-profit dedicated to promoting Francophone culture through French-language films. Their website required a refresh to align with updated branding and simplify content management.

Goals

  • Develop a modern, single-page bilingual site with seamless language switching.
  • Ensure consistent branding and a responsive design that works across all devices.
  • Streamline content management to make editing various content types easy and frustration-free.

Approach

Design & Usability

  • Crafted a single-page website structure featuring a traditional navigation system, allowing users to quickly scroll to different sections of the page with familiarity and ease.

Structured Content

  • Designed organized sections for featured events, upcoming events, activity cards, team and board members, and partners, each with its own content model in the CMS for effortless editing.

Membership Signup

  • Incorporated a clear call to action for membership signups, seamlessly integrated with their newsletter platform for smooth user engagement.

Streamlined Content Management

  • Utilized Statamic’s customizable control panel and robust content modeling capabilities to ensure updating content in both languages is efficient and user-friendly.

Analytics & Training

  • Implemented privacy-friendly analytics with Plausible, including conversion and engagement tracking.
  • Provided client training on the new Statamic content management platform.

Outcome

The new site is visually engaging, bilingual, and easy to update—empowering Cinemagine to better connect with its community and effectively promote events.

Cinemagine Alberta website responsive preview on multiple devices
cinemagine.net

“Un an après avoir pris la décision de modifier le site internet de Cinémagine, il est en ligne ! Il correspond fortement à ce que j'avais en tête, même si l'idée d'origine a évolué au fil du temps. Un grand merci pour ta collaboration, tes précieux conseils et ton formidable effort commercial. Grâce à ton soutien, nous avons un site qui reflète réellement notre vision.”

Lionel Vialaneix
Lionel Vialaneix
Directeur Général, Cinemagine Alberta

“It was a real pleasure working with Dany on our website! Dany is meticulous, attentive, and highly skilled. I learned a lot, and the final result is fantastic. I would be delighted to work with Webmarks again in the future.”

Emma Huet
Emma Huet
Community Manager, Cinemagine Alberta
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