Background
Banff Transportation Group is a locally owned, family-operated company delivering exceptional service throughout the Canadian Rockies.
Outdated Design & Technology
The previous website suffered from an outdated design and technology, resulting in frequent error messages, especially when users tried to submit forms.
Poor Mobile Experience
Mobile users were redirected to a separate, less functional mobile version, leading to a clunky and frustrating experience.
Project Goals
Elevate Brand Position
Create a modern website to help Banff Transportation Group become the leading transportation provider in Banff.
Improve Communication
Share clear, useful information about the company and its services.
Ensure Responsive Design
Design a site that works seamlessly on all devices, with a focus on mobile usability.
Simplify Site Management
Implement Statamic for easy and secure website management.
Optimize SEO for Redeveloped Site
Conduct an SEO audit, map URLs, and implement modern SEO strategies post-rebuild.
Approach
Discovery & Research
- Conducted in-depth discussions to understand the business and its unique value.
- Reviewed competitor websites to identify best practices and user expectations for transportation sites.
Content Planning
- Audited the old website to determine what content could be repurposed.
- Collaborated with the client to develop new content and a content model for key sections.
Design & Prototyping
- Created wireframes to illustrate the new site structure, layouts, and content flow.
- Built a working website prototype for review, testing, and client feedback.
SEO & Launch Preparation
- Planned the website launch to minimize disruptions in search engine visibility.
- Set up redirects from old pages to new URLs to preserve SEO value.
Analytics & Training
- Implemented privacy-friendly analytics with Plausible, including conversion and engagement tracking.
- Provided client training on the new Statamic content management system.
Outcome
Immediate Results
After launch, the client began receiving a steady stream of transportation quote requests through the new website.
